Who Is Buffbunny Collection?

Buffbunny Collection is more than just activewear, it’s a movement created by women, for women. Founded by fitness influencer and entrepreneur Heidi Somers in 2016 in San Antonio, Texas, Buffbunny Collection began with a simple yet powerful idea: create an inclusive, high-quality, fashion-forward activewear brand that celebrates every woman’s journey.

Heidi recognized a gap in the activewear industry, most fitness apparel at the time was designed with a limited body ideal in mind, lacking representation and inclusivity. Driven by her own experiences and a passion for empowering women, she launched Buffbunny Collection out of her home, designing each piece herself for the first two years. With thoughtful, functional details and luxurious custom fabrics, her early collections quickly resonated with women who were seeking more than just gym clothes, they were looking for something that made them feel seen, strong, and confident.

"Clothing may not change the world, but the women who wear them will"

Our Mission & Vision

We are on a mission to empower women to become the best version of themselves physically, mentally, and emotionally.
We believe that clothing can be a powerful tool in helping women feel confident, resilient, and ready to take on life’s challenges.

Every Buffbunny piece is designed from the ground up with functionality, comfort, and style in mind. Our team spends months, sometimes years, perfecting each item to ensure it flatters, performs, and makes every woman feel like her strongest self. Whether you’re crushing a workout, chasing goals at work, or showing up for yourself in small ways each day, our activewear is made to support you.

Our vision? To be the best inclusive activewear brand for every journey.
We envision a world where every woman, regardless of size, background, or fitness level, feels celebrated and supported. We draw inspiration from nature, resilient, ever-growing, and beautiful in all its forms. That same growth and strength live in every woman, and it’s the heart of everything we do.

What makes us Different?

Buffbunny Collection isn’t just about what you wear — it’s about how you feel.

• Inclusive Sizing: We offer a wide range of sizes to ensure every body is represented and celebrated.
• Custom Fabrics: Our proprietary materials are buttery soft, durable, and high-performance — created to move with you.
• Fashion Meets Function: We design pieces that are as stylish as they are technical, transitioning effortlessly from workout to everyday wear.
• Women-Owned and Led: As a female-founded and operated company, we intimately understand the needs of our audience.
• Community-Driven: We communicate with warmth, transparency, and honesty — building a brand that feels like a supportive friend.

From Season 1 to Season 100, we’re here to remind you that your story matters. Your journey is valid. And your strength is beautiful — wherever you are in your process.

Buffbunny Collection is more than clothing. It’s a symbol of progress, of pushing beyond limits, and of embracing your own power.
Together, we’re building a community where every woman feels seen, supported, and celebrated.