Strength is not just about physical power—it’s about perseverance, resilience, and the ability to rise above life’s challenges. It is about pushing forward when the odds are stacked against you, rewriting your story when others try to write you off, and finding power in adversity.
Buffbunny Collection’s Unbreakable Launch is more than a new activewear drop; it is a statement. This collection represents the relentless spirit of women who refuse to break, no matter what obstacles stand in their way. To showcase the essence of this launch, we are highlighting two incredible women whose stories embody the true meaning of being unbreakable—Alicia Erickson and Amanda Kimiko. Their journeys prove that strength comes in many forms, and that unbreakable women are built through resilience, determination, and a refusal to quit.
Alicia Erickson – The Midlife Maven
Redefining Midlife and Becoming the Strongest Version of Herself
At 51, Alicia Erickson is proving that midlife is not a time to slow down—it is a time to level up. When she became an empty nester two years ago, she found herself at a crossroads. Experiencing the effects of perimenopause and feeling less than her best, she decided to take control of her life and fully commit to her health and fitness. She eliminated alcohol and processed sugars from her diet, locked into a strength training routine, and focused on becoming the strongest she has ever been. The transformation—both physically and mentally—has been life-changing, and she is just getting started.
Now a full-time fitness and health coach for midlife women, Alicia is on a mission to help others realize that their best years are ahead of them, not behind them. She is here to shatter stereotypes about aging and show women that midlife is a time of strength, reinvention, and self-discovery.
What Does UNBREAKABLE Mean to Alicia?
To Alicia, being unbreakable is about taking action, even when it is messy and imperfect. It is about pushing forward in life without waiting for someone else to pave the way. She believes in self-reliance, in facing challenges head-on, and in finding the inner strength to keep going even when life throws unexpected hardships.
For Alicia, being unbreakable means:
• Taking action instead of waiting for the perfect moment
• Relying on herself and pushing through obstacles
• Turning rejection into redirection
• Facing inner battles and coming out stronger
• Responding to life’s challenges with resilience, grit, and grace
“Life will throw everything at you. It is all about how you respond.”
Alicia’s Power Pieces
For Alicia, Buffbunny Collection activewear is more than just clothing—it is a source of confidence and empowerment. She wears it as a reminder of her strength every time she steps into the gym.
Her go-to pieces include:
- Legacy Leggings & Form Seamless Leggings for their sculpting and supportive fit
- Twisted Halter Sports Bra for a balance of femininity and strength
- Dream Heather Contrast Legging for both comfort and style
- Girlfriend Sports Bra for everyday wear that transitions seamlessly from gym to daily life
Amanda Kimiko – The Ultimate Warrior
Cancer Survivor, Army Veteran, Ironman, and Ultramarathoner
Amanda Kimiko’s journey is one of resilience in the face of unimaginable adversity. At just 24 years old, she was diagnosed with cancer just weeks before her 25th birthday. Shortly after receiving the devastating news, she was told, “This will lead to your demise.”
Following a nine-hour surgery, 16 months of chemotherapy, and six months on crutches, she was given a crushing prognosis. Doctors told her she would never run or hike again, and that she would be lucky to walk without pain. On top of that, she had to come to terms with the fact that her Army career was over.
Instead of allowing this news to define her, Amanda fought back. She refused to accept a life of limitations and, despite enduring yet another cancer diagnosis, she committed herself to proving the world wrong.
Since that day, Amanda has:
• Climbed 30 of Washington’s highest technical peaks
• Competed in the Ironman World Championships
• Completed Leadville 100, one of the world’s toughest 100-mile ultramarathons
Amanda’s story is proof that we are not defined by the hardships we face, but rather by how we choose to respond to them. She refused to let cancer, loss, or pain break her. Instead, she became unbreakable.
What Does UNBREAKABLE Mean to Amanda?
For Amanda, being unbreakable is not just about enduring challenges—it is about choosing to face them head-on. It is about waking up each day and deciding to push forward, even when things feel impossible. She believes in the power of resilience, gratitude, and the courage to embrace life’s hardest moments as opportunities for growth.
Being unbreakable means:
• Facing challenges head-on instead of backing down
• Choosing to do hard things to build resilience
• Being intentional and grateful for each day
• Understanding that hardships will come, but they do not have to define you
“Being unbreakable starts with a choice. There are things in life we do not get to choose, but we always have a choice in how we respond.”
Amanda’s Ultimate Gear
Amanda’s activewear must be able to keep up with her demanding lifestyle. Whether she is training for an ultramarathon or climbing a mountain, she needs clothing that is functional, durable, and empowering.
Her top Buffbunny picks include:
• Curve Sports Bra & Girlfriend Sports Bra for comfort and support during endurance training
• Seamless Flare Leggings for unrestricted movement
• Poshknit Halter Sports Bra for a blend of performance and style
UNBREAKABLE: More Than a Collection—A Mindset
Buffbunny’s Unbreakable Launch is about more than just activewear. It is a celebration of resilience, strength, and the women who refuse to be defined by limitations. Whether you are stepping into the gym, overcoming personal struggles, or chasing an ambitious goal, this collection is designed to move with you and empower you every step of the way.
True strength comes from within. Being unbreakable is not about never facing hardship—it is about pushing through, rising above, and proving to yourself that you are capable of anything.
This collection is for the women who refuse to quit. The women who show up for themselves every single day. The women who are unbreakable.
Join the Movement. Shop the Collection. Become UNBREAKABLE.
Follow the Women Behind the Strength:
• Alicia Erickson (@aliciae) – Championing strength in midlife
• Amanda Kimiko (@justmissamanda) – Defying the odds, one challenge at a time